THE JOURNEY

ABOUT US

Find out the story behind the iconic X-LITE brand.

Who are we?

X-LITE started with two mates, Pat & Olly, on a casual night out (or so they thought). Somewhere between ‘just the one’ and ‘we’ll see where it takes us’, they had a revelation. Most ginger beers, ciders, and RTDs are packed with over 50g of sugar per serving, almost 100% of your RDA in each can! No wonder they were feeling worse for wear the next day.

So, in true ‘hold my drink’ fashion, they decided to fix it. Their mission? Create a sugar-free, light-flavoured Vodka & Soda with only 95 calories per can. After 4 years of trials and, of course, taste testing, they nailed it. Now, you can leave the sugar there and enjoy the Good Times Here!

For those who don’t know, X-LITE is a Vodka & Soda made with the purest quality, triple-distilled vodka. Our products have a light and refreshing flavour, a remarkably fruity aroma and a mouthwatering finish, making X-LITE incredibly easy to drink. So whether you’re on a night out with friends or having a chill night in at home, X-LITE is the perfect drink for you.

Contains Alcohol. Enjoy Responsibly.

Timeline

June '19

We travelled around California, Vancouver, Boston, and NY. Our journey would later inspire the idea of X-LITE.

Feb '20

We dropped into an Entrepreneurship module and pitched the concept of a delicious, low calorie, and sugar-free alcohol product. We finished top of our class which proved that health-driven people wanted something different.

June '20

We started developing our first prototypes, sampling them with our friends and family.

May '21

We graduated from Trinity College Dublin. This is the point where we decided to put all of our energy into inspiring healthier relationships with alcohol.

May '22

We qualified for the prestigious Food Works Programme, run by Enterprise Ireland, Bord Bia, and Teagasc.

Nov '22

We launched nationwide in Tesco Ireland!